The benefits of networking: How networking can boost your career

You can’t achieve your career goals entirely on your own. Along the way, you’ll meet people who offer advice, support, and may even help open the door to new opportunities. This is what’s known as networking.

So, what are the advantages of networking—and what role does social media play?

The Benefits Of Networking

Expanding career opportunities

One of the main benefits of networking is building new relationships with people. By developing connections in your chosen field, you can discover new job opportunities before they are even advertised.

Building your personal brand

Collaborating with others can assist you to build a professional brand. By developing a personal brand you’ll showcase your experience, skills and values to the wider community. Having a professional brand will enhance your reputation and assist you to get hired or recommended for a position.

Improving your skills and industry knowledge

Connecting with others in your field can help you increase your industry knowledge and build your skills. Even if you are not looking to leave your current role, this can help you grow in it.

Building your self-confidence

Meeting new people can help to build your social skills and therefore self-confidence. Striking up conversations with people you don’t know can help you become more self-assured and confident.

Receiving access to valuable career advice and support

Networking introduces you to people who may have been in a similar position to you before. They may be able to offer advice on overcoming career-related challenges you are facing.

Gaining access to industry insights and trends

Networking can help you to stay ahead of industry trends. This can help you make strategic decisions related to your career.

Tips for networking

• If you’re extroverted, take the initiative to introduce yourself rather than waiting for others to approach you.
• If you’re more introverted, consider attending events with a colleague or friend to feel more at ease.
• Don’t dominate the conversation—ask others about their work, interests, and experiences.
• Attend a mix of in-person and online networking events to broaden your connections and confidence
• Spend time talking to different groups and people—don’t just stick with those you already know.
• Nurture and maintain the relationships you build—don’t only reach out when you need a favour.

The role of social media in networking

Over the past 20 years, social media has revolutionised the way people network with each other.

You can use platforms such as  LinkedIn to grow your network by engaging with others in your field from all over the world. This can expose you to opportunities you never would have even thought of before.

You can showcase your expertise by sharing relevant content, commenting thoughtfully on posts, or publishing short articles. These activities help you stay visible to recruiters and professionals in your field.

Tips for networking online

• Connect with your colleagues on online professional networking  platforms such as LinkedIn.
• Post regularly, not just when you’re looking for work.
• Start and engage in conversations with experts in your field.
• If someone in your network has a connection at a company you’re interested in, ask if they’d be willing to introduce you.

Whether in person or online, networking can help you develop connections and build your skills to achieve your career goals. It’s a powerful tool for opening doors, gaining insights, and positioning yourself for future opportunities.

But networking is just the first step. Landing your dream role requires a quality, tailored application.

Are you looking to apply for your next role? Selection Criteria Writers offers much more than just Selection Criteria Writing. We also offer expert resume writing and professional LinkedIn profile writing.

Article References

Indeed (24 July 2025) ‘The Benefits of Networking: 14 Reasons To Start Your Network’, Indeed, accessed 29 July 2025.

Seek (2 February 2024) ‘The top 8 benefits of industry networking’, Seek, accessed 29 July 2025.