Importance of cover letters: Why they still matter in 2026

Some people believe cover letters are no longer important. However, in truth, they still play an important role — it’s just that their purpose has evolved.

By submitting a cover letter, you are showing the employer you are genuinely interested in the position and have taken the time to tailor your application. In many cases, employers still see cover letters as an essential part of the hiring process, particularly for roles with a high number of applicants.

While Artificial Intelligence has changed the way applications are assessed, cover letters remain an opportunity to add a personal touch and provide context to your application.

So, how has the role of the cover letter changed?

How the role of the cover letter has changed

Cover letters were previously seen as the starting point of your resume. However, with AI systems increasingly being used to scan applications cover letters are increasingly seen as a personal introduction rather than an extension of your resume.

Another important shift is how cover letters are being read. In many cases, hiring managers are spending less time reviewing each application, meaning your cover letter needs to make an impact quickly. A clear opening that states the role you are applying for and why you are interested can help capture attention.

Often, there will be several candidates with the experience to fill a role. Therefore, a well-crafted cover letter can help to set you apart.

What employers are looking for

When reading cover letters, employers are looking for candidates who express enthusiasm for the role. To help you demonstrate this, you should carefully research the company you are applying for and its vision and mission before writing your cover letter.

They want to see that your cover letter has been tailored specifically for the role you are applying for. A study by Seek revealed that only 31% of job-seekers tailor their cover letter to each role they apply for.

Your cover letter is a chance to showcase your personality, allowing the employer to get to know you a bit better.
Your cover letter shouldn’t be just a re-write of your resume. Instead it should expand on your key achievements and skills relevant to the role. Focus on your most relevant achievements rather than simply repeating your entire work history.

You should try to make your cover letter as concise as possible, no more than one page. However, three or four paragraphs is preferable.

Even if a role does not specifically request a cover letter, it’s a good idea to include one to demonstrate your commitment to the role.

While the role of cover letters may have evolved, their importance in helping candidates stand out remains clear. In a competitive job market, even small details can influence an employer’s decision. A well-written and tailored cover letter can reinforce your suitability for the role and highlight qualities that may not be immediately obvious in your resume.

Taking the time to present a strong, professional application can make a meaningful difference, particularly when applying for roles with a high number of applicants.

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Article References

Indeed (n.d) ‘Is a Cover Letter Necessary for Job Applications?’, Indeed, accessed 27 March 2026.

Seek (30 May 2025) ‘The truth about cover letters’, Seek, accessed 27 March 2026.